I come back from a conference to this email from J:
I believe it was the tuna fish sandwich that finally sent me over the edge.
Tuna fish isn’t supposed to have that effect on people. With the exception of the brief mental interlude of the mid-90s where we all pretended we cared about dolphins enough to abstain from canned fish, tuna fish is known for its lack of ability to provoke. I reckon I could get the phrase, “bland as a can of tuna fish” to catch on or trend on Twitter if it wasn’t so damn many characters, because, well, how many times have you even thought about tuna fish?
I’ve been thinking about it a lot lately, and I blame Dunkin Donuts.
Dunkin Donuts, which for as long as I can remember has dominated the breakfast market with its donuts, despite the recent shrinkage of variety and size but not price, has apparently decided that they want to start serving lunch too. One of their officers announced as much to the financial paper of record when he said that the challenge would be to develop a slate of menu items that would attract a lunch crowd without turning off their primary breakfast market.
So the Dunkin Donuts brain trust got together and decided first they’d try tuna fish.
I’ve only seen the pictures and it looks like it has a lot of celery. I don’t want to try it, because it’s possible that my one purchase could skew their data enough to think that the whole idea is a raging success and if my life is to have any meaning it is to not encourage stupidity. I’ve given up on trying to make people smarter. As I watch our civilization decline a good part of me finds myself not caring as long as I can still watch reruns of my favorite shows on Netflix, but when I see the signage outside of Dunkin Donuts for a tuna fish sandwich it makes me want to stand astride the wave of civilization’s progress and shout STOP!!!
The tuna fish sandwich is the last straw, but I’ve been watching this trend for a long time.
McDonalds started serving salads a couple of years ago. The chain that had made qui-billions (by the way, when did they stop counting how many billions served on the signs?) selling fast burgers and delicious french fries that Morgan Spurlock taught us never go bad, had come under a wave of bad publicity because Americans were getting fatter and it must have been happening because they were eating more McDonalds.
Interestingly, these stories started pouring out right around the time McDonalds was seeing real sales declines, but no matter. McDonalds decided to change its image by starting to offer salads, which, truth be told, are higher in calories than the average cheeseburger, and their spokesmen said that in a few years they would become for salads what they had been for hamburgers.
I hope not. I don’t go to McDonalds as often as I used to, but when I do go I get a burger or a chicken sandwich and I do not subject my children to those sliced apples masquerading as fries.
Taco Bell, which I practically lived off of during college because everything was either 59, 79 or 99 cents, recently started trying to pretend it was a high end Mexican restaurant by offering shrimp tacos. I am pleased to see that the marvelous science of aquaculture has brought the price of shrimp down to where it can be stuffed into a fast food taco, but if a restaurant can’t verify its meat is real I’m not trusting it with seafood.
Mercifully, the shrimp tacos didn’t seem to catch on, but that hasn’t stopped other stupidity from rearing its ugly head.
When I open a restaurant, it will have five items, including one vegetarian option for the self-important snot head who thinks they are better than everyone else because they eat grass. If you don’t like those five items, you can eat somewhere else.
I am not serving donuts and tuna on the same plate.
Now who wants pie?